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Jill McCubbin - artist - www.jillmccubbin.com

"Cravenettes" acquisition at Mississippi Valley Textile Museum

I love these guys. This makes three of these tin plate advertisements at the Museum. I'm planning a few more in my series based on these artifacts. Make sure you read the words under the image, which include: "men's furnishings." Any ideas there? Pipes?

And Cravenettes, know what those are? 

Merriam-Webster definition of CRAVENETTE (transitive verb) :  to make (a textile) water-repellent.

So, likely, the coat on this gent's arm is one of the cravenettes carried by Thomas J. Reid.

Sign is approx. from the 1920s. MVTM Collection 2013.53.01

Sign is approx. from the 1920s. MVTM Collection 2013.53.01

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